Tom Rushbrook is the Founder and Creative Director of sko lab, a relentless creative innovator with over 20 years experience pushing the boundaries of style and performance innovation to create purpose driven products, narratives and experiences born from consumer insights.
Tom has led and worked alongside some of the world's best creatives, innovators, artists, and athletes within the biggest brands in the industry, including Nike, Puma, and Decathlon. With a career spanning 20 years and four countries, Tom has a proven track record of over 80 filed international patents, covering product design, sustainability, and manufacture. These patents have played a pivotal role in igniting some of the best-selling and most-loved performance and lifestyle products in the market.
As a creator of culture and highly productive aspirational teams, Tom is driven by a passion for developing world-class talent and embracing emerging tools and trends. He empowers teams to bring their vision to life and unlock their true potential. Tom possesses the ability to navigate complex organizational structures, facilitating open and honest collaboration across product creation teams, leading to some of the greatest product innovations in the world.
NIKE Sportswear / Sport style Innovation Footwear
NIKE Innovation
NIKE Tennis & NIKE Golf Footwear
NIKE EXPLORE Innovation Team - NIKE ZOO
PUMA Performance Footwear