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ABOUT

At sko lab, we strive to be catalysts for change through a clear focus on purpose-driven performance innovation and augmented creativity.

Experience & Clients

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We champion sustainable practices and address consumer-centric problems through data-driven insights. This approach enables us to craft distinctive products that truly benefit the consumer and the environment they live in.

 

Our constant pursuit of innovation is more than a goal; it's a journey to inspire and energise brands and consumers alike. We work closely with our clients to shape narratives and forge enduring connections with consumers.

 

Footwear is our passion, and we are dedicated to sharing our expertise and knowledge through collaborative partnerships.

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An Unparalleled Track Record

Whether it's on pitch, court, track or course, we’ve collaborated with some of the world's top athletes, unlocking their true potential through game-changing performance innovations across Football, Running, Golf, Tennis and Motorsports.

 

Our extensive skill in footwear has resulted in over 80 internationally patented innovations, spanning design, manufacturing, and materials – think FlyKnit, Auto lacing, and AIR. We have also worked within Exploratory Innovation teams, pushing further out and partnering across all levels of industry to learn and identify future opportunities in manufacturing, sustainability and materials.

 

Over the years we have led and partnered with incredible talent, helping to craft and evolve Nike Sportswear and advancing the AirMax franchise. From playing a pivotal role in shaping iconic models like the AirMax90, Huarache and Presto through to creating new future icons. Including directing seasonal stories and special capsule collections, where co-creating with global athletes and artists was integral to bringing these key franchises to life.